Shure: quality, reliability, and durability
Shure’s reputation for quality goes all the way back to World War II, when Shure Brothers Incorporated became one of the prime suppliers of military acoustical transducers (microphones and headphones) for all branches of the U.S. military. The safety of Allied military personnel depended on the proper operation of acoustical devices, and when World War II ended, Mr. Shure decided to keep using military quality specs for peace-time products. Such high standards and low failure rates resulted in lower scrap rates during manufacturing, fewer products returned for repair, improved product reliability, and increased customer loyalty.