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Fender Jaco Pastorius Jazz Bass – 3-Color Sunburst

4-string Electric Bass with Alder Body, Maple Neck, Rosewood Fingerboard, and 2 Single-coil Pickups

Fender Gold Foil Jazz Bass 4-string Bass Guitar – Sonic Blue

4-string Electric Bass with Alder Body, Maple Neck, Ebony Fingerboard, and 1 Single-coil Pickup.

Fender Geddy Lee Jazz Bass – Black

Geddy Lee Jazz a 4-string Electric Bass Guitar with Alder Body, Maple Neck, Maple Fingerboard, 2 Custom-voiced Single-coil Pickups, and Signature High Mass Bridge – Black

Fender Flea Jazz Bass – Shell Pink, Road Worn

Flea Jazz Bass – Shell Pink, Road Worn

4-string Electric Bass with Alder Body, Maple Neck, Rosewood Fingerboard, and 2 Single-coil Pickups – Road Worn Shell Pink

Fender Duff McKagan Precision Bass – Pearl White

4-string Electric Bass with Alder Body, Maple Neck, Rosewood Fingerboard, 1 Single-coil Pickup, and 1 Humbucking Pickup – Pearl White now available

Fender American Vintage II 1966 Jazz Bass-Left Handed

Left handed 4-string Electric Bass, with Alder Body, Maple Neck, Rosewood Fingerboard, and 2 Single-coil Pickups

Fender American Vintage II 1966 Jazz Bass

4-string Electric Bass, with Alder Body, Maple Neck, Rosewood Fingerboard, and 2 Single-coil Pickups

Fender American Ultra Jazz Bass V

5-string Electric Bass with Alder Body, Maple Neck, Maple Fingerboard, 2 Single-coil Pickups, and Active Electronics.

Fender American Ultra Jazz Bass

4-string Electric Bass with Alder Body, Maple Neck, Rosewood Fingerboard, 2 Single-coil Pickups, and Active Electronics

Fender American Performer Precision Bass

The American Performer Precision Bass is a high quality bass guitar with modern features and Fender’s trademark appearance, now available

Fender American Performer Mustang Bass

4-string Electric Bass with Alder Body, Maple Neck, Rosewood Fingerboard, and 2 Single-coil Pickups – Aubergine

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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.