Brand
Mackie HR624mk2 6 inch Powered Studio Monitor
Mackie CR8-XBT 8 inch Multimedia Monitors with Bluetooth
Mackie CR4-XBT 4 inch Multimedia Monitors with Bluetooth
Mackie CR2-X Bar Pro Desktop PC Soundbar
Mackie CR2-X Cube Desktop Speaker
Mackie EM-98MS USB Shotgun Microphone
Mackie EM-93M Camera Microphone
Mackie EM-89D Dynamic Vocal Microphone
Mackie Producer Bundle with USB Interface and Microphones
Mackie Big Knob Studio+ 4×3 Studio Monitor Controller
Mackie Performer Bundle
Mackie Creator Bundle
Mackie Onyx Artist 1-2 USB Audio Interface
Mackie CR StealthBar Desktop PC Soundbar Speaker
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
