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Mackie EM91CU USB Condenser Microphone

Original price was: ₨ 12,599.0.Current price is: ₨ 10,500.0.

Mackie EM-CHROMIUM USB Microphone with 2-channel Mixer

Original price was: ₨ 41,099.0.Current price is: ₨ 36,499.0.

Mackie EM-CARBON USB Condenser Microphone

Original price was: ₨ 33,999.0.Current price is: ₨ 27,499.0.

Mackie SRM-Flex Portable Column PA System

Original price was: ₨ 169,999.0.Current price is: ₨ 163,999.0.

Mackie MC-350 Professional Closed-back Headphones

Original price was: ₨ 39,999.0.Current price is: ₨ 36,499.0.

Mackie HM-800 8-channel Headphone Amplifier

Original price was: ₨ 49,999.0.Current price is: ₨ 45,999.0.

Mackie HM-400 4-channel Headphone Amplifier

Original price was: ₨ 39,999.0.Current price is: ₨ 36,599.0.

Mackie HM-4 4-channel Headphone Amplifier

Original price was: ₨ 11,000.0.Current price is: ₨ 9,990.0.

Mackie HR624mk2 6 inch Powered Studio Monitor

Original price was: ₨ 112,999.0.Current price is: ₨ 108,999.0.

Mackie CR8-XBT 8 inch Multimedia Monitors with Bluetooth

Original price was: ₨ 69,999.0.Current price is: ₨ 65,999.0.

Mackie CR4-XBT 4 inch Multimedia Monitors with Bluetooth

Original price was: ₨ 35,599.0.Current price is: ₨ 30,999.0.

Mackie CR2-X Bar Pro Desktop PC Soundbar

Original price was: ₨ 39,999.0.Current price is: ₨ 35,999.0.

Mackie CR2-X Cube Desktop Speaker

Original price was: ₨ 36,599.0.Current price is: ₨ 32,999.0.

Mackie EM-98MS USB Shotgun Microphone

Original price was: ₨ 32,999.0.Current price is: ₨ 27,599.0.

Mackie EM-93M Camera Microphone

Original price was: ₨ 15,599.0.Current price is: ₨ 10,999.0.

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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.