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Zoom PodTrak P4 Podcasting Mixer

Original price was: ₨ 35,990.0.Current price is: ₨ 30,979.0.

Black smith Microphone Cable 3m

Original price was: ₨ 3,999.0.Current price is: ₨ 3,299.0.

BLACKSMITH GUITAR CABLE GSIC-STS6 6M

Original price was: ₨ 3,879.0.Current price is: ₨ 2,999.0.

Enya Eag40 Semi Acoustic Guitar

Original price was: ₨ 28,499.0.Current price is: ₨ 23,499.0.

Enya EAX0E 41″ Semi-Acoustic Guitar

Original price was: ₨ 29,999.0.Current price is: ₨ 25,399.0.

Alesis Elevate 5 MKII Studio Monitors

Original price was: ₨ 35,499.0.Current price is: ₨ 31,499.0.

Yamaha RDP2F5 Rydeen Drum Kit

Original price was: ₨ 121,999.0.Current price is: ₨ 114,999.0.

Yamaha PSR-F52 Keyboard

Original price was: ₨ 22,499.0.Current price is: ₨ 19,999.0.

MAONO HD300T Dynamic Microphone

Original price was: ₨ 17,600.0.Current price is: ₨ 15,800.0.

Beta Three DT2000 Class D Amplifier

Original price was: ₨ 83,499.0.Current price is: ₨ 77,999.0.

JBL Control 1 Pro – 5″ Loudspeaker(pair)

Original price was: ₨ 34,599.0.Current price is: ₨ 29,999.0.

JBL 1 Series 104-BT Bluetooth Monitors

Original price was: ₨ 44,599.0.Current price is: ₨ 39,099.0.

dbx 1231 Dual 31-band Graphic Equalizer

Original price was: ₨ 66,999.0.Current price is: ₨ 62,499.0.

dbx RTA-M Measurement Microphone

Original price was: ₨ 18,599.0.Current price is: ₨ 15,499.0.

AKG P120 Condenser Microphone

Original price was: ₨ 23,900.0.Current price is: ₨ 21,500.0.

AKG K92 Closed-back Monitor Headphones

Original price was: ₨ 15,999.0.Current price is: ₨ 13,999.0.

Xvive U5T2 Wireless Lavalier Microphone System

Original price was: ₨ 54,599.0.Current price is: ₨ 49,899.0.

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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.